
## ETNAH, a new journey to digital world

ETNAH is a curated art NFT platform introducing and exhibiting new forms of digital art created by renowned artists.

Art has been together with mankind since the beginning of history and has evolved into many different forms. Regardless of the expansion and evolution of art, the conventional way by which art was enjoyed and owned did not fundamentally change due to the existence of physical barriers and limited information.

Now, thanks to the development of blockchain technology and emergence of the metaverse, we believe we can embrace a new way on how art is presented, enjoyed, utilized, and ultimately owned. Artists who are active in the current art scene but also aiming to expand their artistic realm into the metaverse can present their new and experimental digital artworks on ETNAH. With these creative and innovative artists and artworks, ETNAH will pave the way to the upcoming digital metaverse.

We would like art lovers to join ETNAH to support artists and their artistic experiments, experience genuine and original digital artworks, and enjoy the NFT art collection.

* A digital art platform that introduces genesis NFT art by renowned artists of the contemporary art scene.
* An online platform that implements various artistic expressions based on advanced technology and provides collectors with various opportunities to experience in the Metaverse era.
* Trustworthy and validated NFT platform free from double minting and copyrights issues.
* A pathway to the metaverse that encompasses both established and new artists and support their artistic experiments, based on the understanding of their esthetic value and its significance.
* Sustainability of creating NFT artworks and financial support for artists through the sharing of royalty revenue generated from each artwork transaction.

## ETNAH and community

NFTs can be largely divided into four value layers: Art, Utility, Community and Asset. Currently, NFT art’s domain seems to be more focused on aspects of art and digital assets, which are values in the realms of images and text. This can be interpreted as belief in the significance and value of NFT art, and support for the artist’s activity. 

However, unlike traditional art works, NFT works in the digital world have a big difference in that they can reach out to a larger group of people, free from the hindrance from physical limitations and constraints on time and space. 

ETNAH pushes beyond the artistic value of the work, and the methodology of NFT grafted in the existing art world and art market to ensure that the value of NFT will be sustainable and expanding.

The NFT market revolves around communities, and the art sector is no exception. Through NFT, we are forming a distinct culture by enjoying newly created art beyond artwork ownership. 

The ETNAH community, LAVA, born in the midst of this trend, is a intersection of people who love art, support artists, and pursue the value of beauty. 

As we welcome the re-expanding digital art world, Lava create the story of the artist(story), study NFT and the art market (Study), and interact through online and offline events (Salon). 

Through this, we aim to form a healthy and sustainable community in the long term, and we want to lead a transparent and open NFT art culture.
